Bharti Airtel joins hand with Facebook
India’s largest mobile-phone operator — Bharti Airtel — has entered into a partnership with Facebook, a social networking website to allow its 13 crore subscribers to access Facebook on their mobiles free of cost. The said offer will be available upto August 31.
Initially, Facebook’s mobile site will be available in English and Hindi, with five other languages–Punjabi, Bengali, Telugu, Tamil, and Malayalam–to follow by July 15, 2010.
Recently, the company had announced that it is planning to invest about $100 million or about 50 billion CFA francs in Niger to improve the reach and quality of its network in the West African nation by the end of 2012.
"For the two-month period, the partnership enables Airtel customers to access Facebook’s full mobile site faster and at no data cost from their Airtel mobiles via m.facebook.com," said an Airtel statement.
Customers, accessing mobile Internet for the first time need to SMS ‘FACEBOOK’ to 54321 to take advantage of this offer.
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